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This is a Kohl's commercial. This is a very classy ad. The surface of this ad shows ladies in dresses, Little girl in dress and man wearing suit conveying that Kohls carry clothes for everyone.
I think the marketing trend here is that "we got something for everyone". The playback song "We are in this together", gives a feeling of oneness or familyness in this ad.
But this ad hits a certain class. Although, Khols sells jeans and other casual dressse too but in this ad they are hitting the upper end, high class families. The dresses, the big high end offices, candle, rose pettals, men in suit....all this is saying that khols is for upper class also and reasserting and assuming for its viewers that it is a store for middle class families anyways.
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I agree that this ad is trying to show that Kohl's is a place where everyone can shop. Also, by showing people who are dressed in more formal wear than the typical Kohl's apparel, the ad is trying to expand the base of consumers. Although, maybe it is also insinuating that Kohl's really is for middle class people like when we saw the Perrier ad where it is illustrating one thing while we are still being forced to assume another.
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