We"ll meet again

This commercial is for Ladybird's clothes for kids. This ad shows how kids are sad and devastating about getting away from their ladybird clothes. Girl is crying and kisses her dress good bye as she handes it to be kept away for the night. Little boy is so sad as he stares at his clothes hanging in the closet and shows disaapointment as the closet doors close.Kids standing in the window are crying as they watch their clothes being dried outside. Girl in her bed says goodbye to her clothes as they are being taken away for the night. Boy is dissapointed as he watches his clothes being thrown in the hamper to be cleaned.
marketing strategy here being used is the comfort of the clothes. They are trying to say the their clothes are so comfortable that kids don't want to get apart from them even in their sleep. The ad also suggests quietly that the prices are reasonable too. So their product is comfortable and affordable.
They have used mixed gender and race approach here. This ad is trying to say that they have product for both girls and boys and also their product is for for all kinds of kids; white and black.